The Macallan x David Carson: A New Design for a Timeless Collection
A New Chapter for a Timeless Icon: The Macallan Reimagined by David Carson
The Macallan has always been more than a whisky, it’s an icon of heritage and artistic precision. This year, the legendary Speyside distillery steps into a striking new era, unveiling a complete visual reimagining of its Timeless Collections, including the celebrated Double Cask 12 Years Old, through a bold collaboration with world-renowned graphic designer David Carson.
The Double Cask Collection: A Unified Legacy Reimagined
The Macallan’s Double Cask Collection celebrated for its signature balance of American and European oak takes center stage in this redesign.
From the approachable 12 Years Old to the refined 18, each expression now carries a bold new visual identity, uniting the collection under one artistic language while preserving the unique character of every age statement.
IMG source: The Macallan Instagram Page
A Visionary Redesign
Carson, often hailed as one of the most influential visual communicators of our time, brings a freeform, fragmented, raw yet refined style to The Macallan’s world. In this campaign, he steps away from digital grids to create each piece entirely by hand using paper, paint, and natural elements to craft designs that are tactile, emotional, and one-of-a-kind.
“The world is full of perfectly clean, perfectly ordered and immediately forgettable designs.”
— David Carson, Graphic Designer
Design Rooted in Heritage and Innovation
In this new visual identity, symbols drawn from The Macallan’s first 200 years of history intertwine with bold, contemporary lines.
The result is a design language that honors the past while looking decisively toward the future, deepening the emotional connection between The Macallan and those who appreciate its craft.
Highlights of the redesign include:
- A new triangular shoulder label, paying tribute to The Macallan’s legacy and to the Sherry Triangle in southern Spain where the oak for its casks begins its journey.
- Unified design language across the Sherry Oak, Double Cask, and Color Collections, while preserving each collection’s individual character and provenance.
- Visual storytelling inspired by the architectural form of The Macallan Distillery in Speyside, and unmistakably rooted in its place of origin.
While the look has evolved, the whisky itself remains unchanged, still defined by the same signature taste, unwavering quality, and dedication to craftsmanship that have made The Macallan a benchmark in the world of single malt.
IMG Source: themacallan.com
The Macallan at The Cask & Barrel
At The Cask & Barrel, The Macallan holds a special place in our collection: a symbol of elegance and mastery, and a favorite among collectors and connoisseurs across Lebanon.
This new redesign marks not just a refreshed look, but a renewed celebration of everything The Macallan stands for: sherry, wood, and time.
We are proud to soon be welcoming the newly designed collection to our boutiques.
Stay Tuned: The New Collection will be available soon at our boutiques!
